I am often asked if there is a “secret” to inspiration. How do leaders inspire vast numbers of people to passionately embrace what their company stands for and be committed ambassadors of the brand?

Do not look for the answer in an appeal to the intellect. It is found in the hearts and souls of people.

Commitment is a function of belief. Two characteristics stand out when observing employees who represent their company’s brand at the highest levels:

a)     They have total belief in their products or service.

b)     They have total belief in their company.

So where does this belief come from? Employees believe in their company when they know and feel—indisputably--that their company believes in them. How do they know that their company believes in them?

Through leaders who build a culture that encourages, empowers, rewards and recognizes the contribution of each and every individual. Simple isn’t it? Yes, but not easy to implement.

For this to happen, leaders have to value and commit to creating such a culture. That requires leaders understand their purpose as a leader: to engage others in committing their energies and expertise to achieve the shared mission and goals of the organization.

Whether it is Gallup or any other organization that seeks to understand the motivations of those who work, here is what the evidence clearly suggests: People want to do good work and many want to do great work. People love to be on a team and love to be on a winning team. People place a high value on contributing value and an equivalent value on being recognized for their contribution. People want to look forward to coming to work and leaders feel the same way.

There is no secret to inspiration. It is about the engagement of the human spirit--the ability to capture the aspirations of the individual and provide a vehicle and environment for the fulfillment of those aspirations.

Peter Rena eloquently summed it up with these thoughts:

“Corporations are social organizations, the theater in which people realize, or fail to realize, purposeful and productive lives.”