There is much discussion about "Purpose" today, so much in fact that there is criticism about its misuse and lack of authenticity in some brand campaigns. In 1984, I produced the inspirational documentary: The Power of Purpose--about Terry Fox, the young Canadian amputee who ran the greatest marathon in history. His purpose: to raise money for cancer research. In my experience, the most worthy of purposes is that which focuses on Contribution. I clarify these thoughts in this video.