Be Your Own Brand

David McNally & Karl D. Speak

Be Your Own Brand

Achieve More of WHAT YOU WANT by Being More of WHO YOU ARE
BE YOUR OWN BRAND takes you through the process of identifying the key components of your brand, how to convey that brand to the world, checking how closely your brand aligns with the important relationships in your life – particularly with your colleagues and employer – and assessing your progress along the way.

143 pages

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Be Your Own Brand is an inspiring process for identifying the key components of your personal brand, how to convey that brand to the world, aligning your brand to the important relationships in your life – particularly with colleagues and your employer – and building a brand that contributes to your professional and personal success.

The sub-title – Achieve More of What You Want by Being More of Who You Are! reflects the enormous support the authors have received that brand building is not about contrived images but about authenticity. This means understanding, identifying and knowing what you bring to the world and what you aspire to be.

Fundamentally, however, it means coming to the realization that strong personal brands are those who continually contribute value and consistently act in ways that build trust. The world needs strong brands. It respects them. It relies on them. If you can be one, we'll all be the richer for it.

Table of Contents

Part IPersonal Brand Basics
Personal Brand: The Perception That You Made a Difference
A Strong Personal Brand Delivers on Three Important Expectations
Your Personal Brand Is Perceived from Three Different Dimensions
Part IIDesigning Your Personal Brand of Making a Difference
Authenticity: The Cornerstone to Building a Strong Brand
Creating Your Brand Platform: Dimensions and Ethos
A Promise to Be More of Who You Are
How Strong Is Your Personal Brand Today?
Part IIIUsing the Power of Alignment to Build a Strong Personal Brand
Aligning to Become a Stronger Brand
Personal Brand Building Has Gone Social
The Courage to Live Your Brand


"A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships."

Perry Cantarutti, Senior Vice President, Europe, Middle East and Africa, Delta Air Lines

"Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational development tremendously."

Taras K. Rebet, President, Western Europe, Otto Bock HealthCare GmbH